Jannik Westram is working as a Senior Product Marketing Manager for the Empolis Group. After his studies in business administration and engineering, he worked on digital business models in the pharmaceutical and the IT-industry. As a consultant he accompanied SME along their digital journeys and recently published a book about their digital transformation. In the context of his research as a doctoral student, he is investigating the emergence of service ecosystems and the relevance of product information for successful value co-creation.