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Customer Product Experience – Digital Information Twins as the Next Frontier of Technical Documentat

  • Technology Days
  • 15. November
  • 13:15 - 14:00 PM (CET)
  • Technology Day
  • finished
  • No presentation slides uploaded
  • Jannik Westram

    Jannik Westram

    • Empolis Information Management GmbH

Contents

Smart products, that actively communicate themselves whenever it is needed, have become a crucial competitive advantage - but they must be fueled with intelligent, modular product content. Knowledge graph-based metadata offers promising avenues for the technical documentation to master this challenge.

Takeaways

Learn how to combine knowledge graph technology and content delivery platforms to create digital information twins, that turn customers into true fans through stunning customer product experiences.

Speaker

Jannik Westram

Jannik Westram

  • Empolis Information Management GmbH
Biography

Jannik Westram is working as a Senior Product Marketing Manager for the Empolis Group. After his studies in business administration and engineering, he worked on digital business models in the pharmaceutical and the IT-industry. As a consultant he accompanied SME along their digital journeys and recently published a book about their digital transformation. In the context of his research as a doctoral student, he is investigating the emergence of service ecosystems and the relevance of product information for successful value co-creation.

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