Transforming Aftersales Experiences by Content Servitization via headless delivery capabilities

  • Presentation
  • Intelligent Delivery of User Information
  • 10. November
  • 11:00 - 11:45 AM (CET)
  • Channel C
  • finished
  • André Schlotz

    • RWS Group

Contents

The manufacturing industry is changing from producing products to providing services enabled through IoT. This movement is known as "servitization". Content is often still managed in a product-like approach as one-off deliverables even via content delivery portals. This presentation explores a "servitization" approach to content management, the advantages of headless CMS capabilities and how this will improve customer and aftersales experiences.

Takeaways

Use cases, required capabilities and application architectures of a "Content as a Service" approach for customer, operator and service information to support service-oriented business models.

 

Prior knowledge

General understanding of component content management systems and information architecture standards.

Speaker

André Schlotz

  • RWS Group
Biography

André Schlotz ist VP Global Automotive and Manufacturing Solutions bei der RWS Group. Er hilft Organisationen dabei, ihre Content-Lieferkette für Service, Support und Kundenerfahrungen zu digitalisieren. Bevor er zu RWS kam, hatte er verschiedene Managementpositionen in Fertigungsunternehmen in den Bereichen Produktentwicklung, After-Sales, Prozessorganisation und IT inne. Er verfügt über mehr als 20 Jahre Erfahrung in der Prozessberatung, Planung, dem Aufbau und dem Betrieb digitaler Industrielösungen.

André Schlotz is VP Global Automotive and Manufacturing Solutions at RWS Group. He helps organizations to digitalize their content supply chain for service, support and customer experiences. Before joining RWS he was holding various management positions in manufacturing companies in product development, aftersales, process organization and IT. He has more than 20 years of experiences in process consulting, planning, building and running digital industry solutions.