Transforming Aftersales Experiences by Content Servitization via headless delivery capabilities

  • Presentation
  • Intelligent Delivery of User Information
  • 10. November
  • 11:00 - 11:45 AM (CET)
  • Channel C
  •  André Schlotz

    André Schlotz

    • RWS


The manufacturing industry is changing from producing products to providing services enabled through IoT. This movement is known as "servitization". Content is often still managed in a product-like approach as one-off deliverables even via content delivery portals. This presentation explores a "servitization" approach to content management, the advantages of headless CMS capabilities and how this will improve customer and aftersales experiences.


Use cases, required capabilities and application architectures of a "Content as a Service" approach for customer, operator and service information to support service-oriented business models.


Prior knowledge

General understanding of component content management systems and information architecture standards.


 André Schlotz

André Schlotz

  • RWS

André Schlotz has more than 20 years of experience in process consulting, planning, implementation and operation of IT applications, as well as in sales of industry solutions for the automotive and manufacturing industry.