When UX writers start with customer goals and business priorities, we can make measurable impact on the users’ experience and the company’s bottom line. In this presentation, Torrey Podmajersky describes the ecosystem of UX content, explains measuring and impacts according to voice, usability, and impact, discusses the processes of UX writing, and answers your questions.
Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible consumer and professional experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education. Torrey’s high-intensity speaking style was refined in the crucible of teaching high school chemistry. She co-created the UX Writing Fundamentals curriculum for Seattle’s School of Visual Concepts, teaching there since 2016. Her book Strategic Writing for UX was published by O’Reilly Media in June 2019.